As compared to the previous decade, India’s internet scenery has entirely transformed over the past couple of years. Not only fast internet became cheaper nowadays but also smartphones and laptops. Mostly everybody is connected to each other via the Internet. But at the same time, the internet has become a risky place because of data hacking and virus threats.

Lots of devices connected to internet putting large numbers of data online, which is troublesome for the internet users. Nowadays apps and games on smartphone devices demand sensitive information to proceed further.These vulnerabilities permit hackers to steal your passwords and other sensitive information. By taking these problems into consideration, it is vital to take protective steps to stay safe online.

Tips to help you stay safe on the internet

Keep Strong Passwords

Mostly, people try to keep passwords which are easy to remember. As per the latest report of 2017, the most generally used passwords were qwerty, 123456, 11111111, password and many more. To have a strong security, you should use a strong password. Perfectly, a mix of upper and lower cases alphabets, with numbers and special characters use for a strong password. As an example, this could be like “$aMeY_201” which has upper and lower cases alphabets, numbers and special characters and length should be approximately above 8 characters.

Avoid using your vehicle number and pets name or date of birth which are easy to track down.   

Change your password often

Most of the people tend to use the same password for many years and that something needs to be changed. It is good practice, changing passwords of your account every 45-60 days. Most people have a hard time to remember the passwords, you can write them down or use services such as LastPass or Dashlane which helps you control all your passwords. Also, it is significant to have unique passwords for each website than having same on all websites.

Login Notification of Sign-ups

Many of social and e-commerce websites allow users to sign-ups for login notifications. Whenever you log in to your account, you will get a notification email about the activity. If you log in from unfamiliar locations or devices, you will get an instant message related to account security. This is a good account security practice you can do to secure your accounts across the internet.
Use 2 Factor Authentications or 2FA

2FA is very useful for banking websites. This adds one more layer of security when logging into a website.

With 2FA enabled, websites send text messages such as OTP or one-time password which you need to enter to verify your identity.

Avoid using internet from public Wi-Fi The best thing about public Wi-Fi at the location such as railway stations, airports, malls and cafes is that it is free to access and open. But it is venerable to attacks from hackers and they can steal sensitive information from your device. Use public Wi-Fi only if it is necessary.

Avoid clicking on random emails

You are familiar with emails in your Inbox which are from unknown sources or brands such as “Get a home loan on 0% interest” or “You won a Jackpot”. These are kind of click baits or phishing attacks.
When you click on links in these emails, hackers get a backdoor entry to your sensitive information. Then access lots of things from your computer and use it for evil purposes. nIt is better not to open emails or links from unknown sources.

To browse anonymously use VPN
A virtual private network (VPN) creates a secure pathway between the device or smartphone and website you are visiting. It manages to keep your online activities private and secure. Your ISP or government cannot track you or websites you are visiting. There numerous free and paid VPN services available in the market.

Use ad blockers and trackers

Do you ever notice, how many times you have searched for t-shirts or shoes or trips? And then, how many times you see ads which are similar to websites you have searched for?
Do you think you are followed? Hmm, maybe “Yes”.
Whenever you visit any website, a third party tracker gets stored on your computer. These trackers such as cookies, pixel tags, flash cookies etc.
With the use of trackers, companies come to know what you’re searching and most visiting. This can be useful because you can find a better deal via ad network but at the same time, it is threatening to your online privacy.
If you don’t want to get followed, you can use browser extensions such as Adblock or many more. These extensions help you browse freely on the internet without getting disturbed by ad networks.
Use firewall and antivirus

Even if your network is safe and sound, it is always better to use a firewall. Firewall is kind of internet barrier that blocks unauthorized access to your computer. Firewall secures devices connected via the internet to your computer.
Using good antivirus software is also an important step in securing your laptop or desktop from virus and other attacks.

Keep your software updated

In the end, if you have installed antivirus software on your computer then don’t forget to update it.

Install latest security patches each time the new version comes up. So you can keep your laptop or computer for safety and security.
Many small business owners choose to reach out to potential customers through email mailing lists. This is such an effective way of marketing because everyone has an email account. 

The fact of the matter is that most consumers are a lot more wary of emails that they were in the past. It is important to find a way that you can get potential customers to click on your emails and we will give you some well-proven email marketing tips to help you achieve better clickthroughs in this article.

Email Marketing Tip - Choose Your Subject Line Carefully


One of the best ways to do this is by choosing a good subject line. The subject line is a first impression which is why it needs to be absolutely perfect. By choosing a good subject line you will not get banned from anyone's email list. 

Most people usually choose to create a mailing list with something in mind whether that be an age group, economic group, or even a specific niche. The savviest of marketers have mailing lists from people that have requested information about their business. 

It is of a high-level importance to keep these people in mind when creating your subject line. You should always try and put yourself in the position of the email used when creating your subject line. You should write a subject line that will resonate with the people on your email list. It is also important to create a unique subject line that shows you are not just another average spam email. 

Email Marketing Tip - Don't Over Do Punctuation.

Many people make the mistake of overusing exclamation points and question marks. Doing so will get you banned from someone's email list faster than you can say email. 

If you put a lot of exclamation points or question marks in the subject lines your email will automatically be viewed as spam by most email clients. You should also try and avoid the typical spam words such as free or limited time offer. 

If you use these phrases as well as a lot of exclamation points then you will definitely get banned from everyone's email list quickly. At the same time, it is important to use the proper spelling and grammar when writing your email. This will help you a lot in the long run when sending out emails to your list. 

Email Marketing Tip - Don't Over Email

Many first-timers make the big mistake of sending more than one email out a day. Doing this will get you banned from peoples' email list immediately. Doing so will annoy people on the other end because they will just view your email as spam. Believe it or not, people do not want to constantly hear about what you have to sell.  You should send emails only once and a while. If you send too many emails no one will listen to what you have to say. Instead, you should email people less, but put more thought into each and every email.

Email Marketing Tip - Be Genuine

Most people make the mistake of including a subject line that implies that you have previously talked to the person. Another mistake that people make is by coming across as if they were friends. The majority of people can spot these spam emails extremely quickly and will quickly mark it as spam. 

Even if they do open it they will quickly realize what is going on. Just remember deception is never the best strategy when trying to get someone to visit your website. The best strategy is to be completely honest and to choose an honest and catchy subject line.

You should treat your mailing list as an extremely valuable item. The reason for this is that if you treat people on your mailing list with respect you will go far with your business. Doing so will help you establish good relationships with your clients.


Image Credit: pexels.com Common Creative License
Email marketing is the oldest form of online marketing, and it's only gotten bigger as the use of email increases. No matter how many new types of marketing come into being, from video to social media, none ever replaces email marketing as a way to market products and generate visitors. The following email marketing techniques have been shown to work well.


Our first item is to mention that one of the keys to sustainability with email list marketing is to keep things ethical and upfront at all times. Just doing that helps to build trust and solidify your relationship with subscribers which is crucial to success. Naturally, avoiding even the appearance of spam-like behaviour is of utmost importance. As you probably know, one practice with email spammers is they purposely make it hard to get away from them - unsubscribe. However, for honest marketers, that's never a problem because any autoresponder service that is used will require the inclusion of an unsubscribe link in each email. That is a necessary step, but for honest marketers, there's never a problem with that. That is also a measure that can help you, too. But it's also a trend that has been going on because countries all around the world are concerned about the spam problem. There are only good reasons for doing things the right way, perhaps the most important reason is it will be more profitable. Giving your subscribers and potential customers as much control as possible helps them to feel like you have respect for them, and that will go far and speak volumes for you. Using ethical standards in all your email campaigns will help to make your success a long-term proposition.



You can also use the technique of offering your subscribers a bribe. Everyone likes to receive gifts or something for nothing. By delivering free bribes or gifts to your subscribers, you can boost your subscription rate and grow your list. This idea can be profitable for you by using it in two separate groups.



It can be used as a way to bring you fresh subscribers, but it can also be used to get your current subscribers to work on your behalf to bring you more traffic. This is how you grow your list and also make the most out of it. If you want to get more subscribers, conversions and sales you have to apply tactics like this. Free offers also have the potential to turn viral if enough people forward the message and bring you more traffic.
Focus on your stats and on what they say. Of email marketing services give you the information on where your current campaign will carry you and what your stats are. You must be sure to monitor all activity from your clicks and opens to unsubscribes. When you're just getting starting with your campaign, try out different types of formats and place your link in different areas to see how your subscribers respond back. Compare the outcome and see how it is possible for improvement.
A website can either be the Electronic equivalent of a card in a shop window or a full-blown marketing campaign.  However, the principal difference, in this case, is not always the cost but the approach, a website can either be the Electronic equivalent of a card in a shop window or a full-blown marketing campaign.  However, the principal difference, in this case, is not always the cost but the approach. You must decide if you want to take on the big guns or stick to a niche and do it well. Building a website is like buying a car not building a house; don’t get what I’m getting at? Let me explain.  If you were to build your own house you would need to buy the land, design it, have it built, decorate and put your furniture in.  This strangely is very like the traditional way of building a website.  When buying a car you have an idea of the type of thing you want, you pick the model, the colour, the engine type, interior and features. You can customize to your heart’s content but a car is basically still a car.  Imagine the cost if you actually had to custom design and build a car from scratch. 

As mentioned in my earlier statement, a website can be the electronic equivalent of a card in a shop window or a full-blown marketing campaign.  Before you can realize this potential you need to establish what you would like to achieve from a website, E-marketing or trade online Some of the benefits might be obvious, but what are the real benefits of marketing on the internet.
To directly increase revenue by internet trading, to generate new business by generating new leads, to create traceable databases of potential new customers to be able to market to a wide range of potential customers without the traditional expenses associated with advertising such as print, radio and TV, having a 24 hour shop window and information point, to increase efficiency and reduce overheads by using integrated systems such as Stock Control facilities, customer login, order tracking, task scheduling, Customer Relationship Management system, monitoring responses generated by other forms of marketing, to have the ability to exploit truly cost effective advertising such as Google Ad words and have integrated Email marketing with traceable automatic customer response. So now you have heard the benefits of Internet marketing and Search Engine Optimisation as well as web placement and once you get those customers to your site, increase the sales and marketing potential of the site – once you get the visitors there it’s up to you what you do with them.

You should now have a basic understanding of how you can create a strategy for your Online Marketing and  Adwords and Internet Marketing.  So what are you waiting for, start converting your leads today? 


Which Internet Marketing Home Study Course Is Right For You?

An internet marketing home study course can be an extremely smart investment if you are looking to make money online and if you are also willing to take massive action to make your dreams a reality. But with all the info online, how can you separate the good from the bad?
An internet marketing home study course can be an extremely smart investment if you are looking to make money online and if you are also willing to take massive action to make your dreams a reality.

Does Your Marketing Course Cover Everything You Need To Know?

You should be careful because many courses online are short eBooks or video tutorials that cover only certain aspects of marketing. A good internet marketing course is likely to contain much more in-depth material with a broader view of the topic.
One of the best home study courses I've purchased was Mike Filsaime's Butterfly Marketing course. I made my very first sale from my own website after reading one of Mike's earlier products so I knew that the content he produced was valuable and reliable.
Typically, such courses are more expensive than the $47-$97 ebooks that you'll find on sites like Clickbank, but if you go through and apply the materials, the income potential can be much greater. After using the techniques in the Butterfly Marketing course, I had my first $1,000 day and a $5,000 week. But if you are just starting out, you may not want to spend $1,500+ on a course.
Are You Ready Yet For An In-Depth Home Study Course?
But, if you are just starting out, then a full-blown internet marketing home study course may not be the right option for you. When I purchased my first high-ticket course I already had a good foundation in internet marketing and I knew I could use the course to help grow my business.
So if you don't have an existing business yet, I wouldn't recommend you spend $1,000 or more on a course as instead of making you money, it may actually cause you to become overwhelmed with a large amount of information on a topic that you're not very familiar with.
Are You Just Starting Out Online? Then Make Sure You.
Get the basics down first! It is possible to start a business online with minimal cost - just a domain and hosting - so there is no need to spend thousands of dollars when you are starting, especially with the wealth of free information that's readily available online.

Great places to start are forums like the warrior forum as you will find many marketing experts who are more than willing to help out new marketers and answer any questions you may have.

There are also good free courses that are designed to help you get started marketing online, and very simple and easy to understand because they're made for beginners. They may not contain all the information of a large internet marketing home study course but can have all the essentials you need to get started seeing results.
Internet marketing is used to promote your business through the internet. Online marketing connects organizations to qualified potential customers. It takes a business to a much higher level. Internet Marketing can be done by using Web Marketing, Email Marketing, Social Media Marketing. Advantages of Online Marketing are Flexibility, Low cash, Global Marketing, Hold Attention of customer. Strategies for internet marketing are Affiliate Marketing, Display Advertising, Pay Per Click Advertising, Social Media Marketing. We provide a number of qualities to our customers. We build you effective marketing campaigns so that you can focus on what you do the best handle your core business.
pexel.com 
Internet marketing is used to promote your business through advertising and marketing over the internet. Due to extra channels and marketing techniques available on the internet, it has a wider range of audience as compared to traditional marketing mediums such as television or print media. It builds up the reputation of your company by increasing its ability to be found online. We can get many customers through internet marketing as compared to television and radio advertising. The whole process that makes this possible is called SEO or Search Engine Marketing.

Internet Marketing can be done by using following techniques:-

Web Marketing:- In Web Marketing, we can work on e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO).

Email Marketing:- In E-mail Marketing we can work on advertising and promotional marketing efforts via e-mail messages to current and prospective customers.

Social Media Marketing:- In Social Media Marketing we can work on advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Twitter, YouTube and Digg.
A large number of customers browse the internet and look for information according to their needs. Online marketing connects organizations to qualified potential customers. It takes a business to a much higher level. With the help of the online marketing, it is possible to promote your brand to the farthest corners of the world and encourage potential customers to look further for information. Moreover, Internet Marketing also deals with creating and placing ads throughout the various stages of customer engagement cycle.

Here are some advantages of Online Marketing:-

Flexibility:- our whole staff is very flexible in working and we provide you with the best services within a flexible budget. We can also adjust our budget according to your needs and requirements.
Low cash:- Online marketing is comparably cheaper than other advertising methods like newspaper, television etc. When promoting online, you get the additional advantage of being heard worldwide at a relatively low cost and you can contact your customers through more affordable methods like sending emails and brochures etc.

Global Marketing:-Online marketing takes the term broadcast to a whole new level with your promotion efforts and business vision reaching millions of prospective customers on a daily basis in a non-intrusive manner, unlike television ads. You now have a franchise on the internet highway open 24/7 for business. You can get your customers from all around of the world.

Hold Attention to the customer: -

In online marketing, the customer doesn't need to wait to see his significant boost result in his business. In this, you can experience real-time result that enables you to fine-tune your marketing to achieve your desired effects. And if it’s not working efficiently real-time monitor tools will find the exact pin-point where we are wrong.

Strategies for Internet Marketing:-

With the help of internet marketing, we have the option to market our business on the internet and we can easily get customers directly from the internet. 

Here are some popular internet marketing strategies are:-

Affiliate Marketing: In affiliate marketing, we promote the business of the client through placed a banner on another site from where the client got a number of customers who click on the add and make a purchase.

Display Advertising: Display Advertising is the most common type of advertising. Similar to affiliate marketing. In Display marketing, we placed a banner on other websites that have visitors who likely to be interested in business and services. In this add, we can include audio and video.

Pay Per Click Advertising: In Pay Per Click we can post clients adds on search engine websites like Google and Yahoo. In this, we placed ads on special side panels that separated from organic results.

Search Engine Optimization: This is an unpaid form of advertising that is designed to increase a business’s ranking on search engines. In Search Engine Optimization we bring your business website on the top rank of the Google. We can boost your website by using keywords on the site.

Social Media Marketing: In social media marketing we promote your business through social media outlets such as Facebook, Google+Twitter and Instagram. It creates dedicated pages for the business on each site and creating content that draws in followers that can eventually be converted to paying customers.